HeiHei

     HEIHEI is a new street fashion company that recently caught my attention. There are four japanese designers, graduates of Bunka Fashion College(a fashion school in Tokyo), that make up the street style company HEIHEI. Each of the designers have individual collections that are made of bright, fun color combinations and patterns. Shohei Kato is the creator of Heihei. He said that his inspiration came from his childhood, when he played baseball. Something about this company was mesmerizing to me. It reminds me of the gangster look back in the early 2000's, you know, the baggy pants, shirts, and giant chains around their necks.
HEIHEI Website (This website is mainly in Japanese)

 

Tokyo Fashion HEIHEI Article