In the fashion world there are whole careers devoted to finding what the next trend will be. They are called Trend Forecasters. Trend Forecasters look at the present economy, events, and sociologic status to try and predict what the customers will tend to buy.
Honestly, I find trends a bit boring. What I am more interested in is high fashion, or haute couture. Haute couture is a category in fashion that is, well, the most snobby. This category it is strictly monitored by Chambre Syndicale de la Haute Couture, and to be a couturier you must be invited by them. In the end there are very few designers, but all of them are very good. Haute couture is fashion.
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